The problem is that it’s hard not to see the cover as just another example of a company holding on to old branding strategies while feigning diversity (not the first time for Sports Illustrated), all in the hopes of getting clicks and boosting sales. When the excitement fades, brands need to pay attention to the ways this strategy puts people off. Despite my general state of cynicism, I love that Stewart felt comfortable flaunting how proud she is of her body and, more important, her legacy as a savvy and resilient businesswoman.
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